What do American parents expect their children to acquire in school?
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1 .Consumers may create “earned” media when they are _____.
A obsessed with online shopping at certain Web sites B inspired by product-promoting e-mails sent to them C eager to help their friends promote quality products D enthusiastic about recommending their favorite products
2 .According to Paragraph 2, sold media feature _____.
A a safe business environment B random competition C strong user traffic D flexibility in organization
3 .The author indicates in Paragraph 3 that earned media _____.
A invite constant conflicts with passionate consumers B can be used to produce negative effects in marketing C may be responsible for fiercer competition D deserve all the negative comments about them
4 .Toyota Motor’s experience is cited as an example of _____.
A responding effectively to hijacked media B persuading customers into boycotting products C cooperating with supportive consumers D taking advantage of hijacked media
5 .Which of the following is the text mainly about?
A Alternatives to conventional paid media. B Conflict between hijacked and earned media. C Dominance of hijacked media. D Popularity of owned media.
7 .We can learn from the text that Americans have a history of _____.
A undervaluing intellect B favoring intellectualism C supporting school reform D suppressing native intelligence
8 .The views of Ravitch and Emerson on schooling are _____.
A identical B similar C complementary D opposite
9 .Emerson, according to the text, is probably _____.
A a pioneer of education reform B an opponent of intellectualism C a scholar in favor of intellect D an advocate of regular schooling
10 .What does the author think of intellect?
A It is second to intelligence. B It evolves from common sense. C It is to be pursued. D It underlies power.
