According to Paragraph 2, sold media feature _____.
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1 .According to Paragraph 4, what puzzles the author is that some bosses fail to _____________.
A see the link between trust and data protection B perceive the sensitivity of personal data C realize the high cost of data restoration D appreciate the economic value of trust
2 .Paragraph 5 shows that our imitation of behaviors _____.
A is harmful to our networks of friends B will mislead behavioral studies C occurs without our realizing it D can produce negative health habits
3 .It can be inferred from Paragraph 5 that _____________.
A data leakage is more severe in Europe B FTC’s decision is essential to data security C California takes the lead in security legislation D legal penalty is a major solution to data leakage
4 .The author suggests in the last paragraph that the effect of peer pressure is _____.
A harmful B desirable C profound D questionable
5 .Consumers may create “earned” media when they are _____.
A obsessed with online shopping at certain Web sites B inspired by product-promoting e-mails sent to them C eager to help their friends promote quality products D enthusiastic about recommending their favorite products
7 .The author indicates in Paragraph 3 that earned media _____.
A invite constant conflicts with passionate consumers B can be used to produce negative effects in marketing C may be responsible for fiercer competition D deserve all the negative comments about them
8 .Toyota Motor’s experience is cited as an example of _____.
A responding effectively to hijacked media B persuading customers into boycotting products C cooperating with supportive consumers D taking advantage of hijacked media
9 .Which of the following is the text mainly about?
A Alternatives to conventional paid media. B Conflict between hijacked and earned media. C Dominance of hijacked media. D Popularity of owned media.
10 .What do American parents expect their children to acquire in school?
A The habit of thinking independently. B Profound knowledge of the world. C Practical abilities for future career. D The confidence in intellectual pursuits.
