Which elements characterise the concept of “service”?
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1 .Which of the following users of financial statements has least need of published financial information?
A Potential investors and their advisers B Directors and management C Employees and their representatives D Customers and suppliers
2 .Which items best describe an organisation?
A Working together, collective goals, controlled performance B Team work, clear rules, collective goals C Synergy, clear roles, accepted leader D Defined hierarchy, clear objectives, formal rules
3 .Which of the following best describes public sector entities?
A Traded on the stock market B Include charities and NGOs C Owned by the government D Have the objective of influencing government policy
4 .A cooperative (collective) would be characterised as ________, while Microsoft would be a ________ company.Which words correctly complete this sentence?
A a not-for-profit organisation, public sector B a charity, profit driven C meeting the needs of its members, publicly traded D an NGO, listed
5 .A computer company has identified that there is demand for a lower-cost laptop to be included in its product range. Which two departments would most likely be tasked with achieving this?
A Purchasing, Research and Development B Research and Development, Marketing C Marketing, Manufacturing D Purchasing, Direct service provision
7 .1.6 “Marketing is a process which identifies, anticipates and satisfies customer needs profitably.”Is this statement True or False?
A True B False
8 .1.7 The main decision under “place” a marketing manager has to take when reviewing the marketing mix is whether to sell directly or indirectly to customers. Is this statement True or False?
A True B False
9 .What are the elements of the purchasing mix?
A Price, quality, promotion, place B Promotion, price, distribution, place C Quantity, quality, price, delivery D Quantity, quality, place, delivery
10 .According to Professor Kotler, the key elements of a marketing concept are: _______ , _______, ________ , ________ and ________.Which five words, in correct order, complete this sentence?
A needs, demands, wants, value and satisfaction B meeting customer needs, gaining competitive advantage, products, transactions and relationships C quality, quantity, price, markets and products D needs, products, value, exchange and markets
