A cooperative (collective) would be characterised as ________, while Microsoft would be a ________ company.Which words correctly complete this sentence?
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1 .Which of the following distinguishes financial reporting from financial accounting?
A Making year-end adjustments to determine the financial results for the year B Collecting, analysing and summarising financial transactions C Recording actual transactions in monetary terms D Disclosure of transactions and events
2 .Which of the following is NOT a component of financial statements?
A A statement of comprehensive income B A statement of changes in equity C A cash flow forecast D Accounting policies and explanatory notes
3 .Which of the following users of financial statements has least need of published financial information?
A Potential investors and their advisers B Directors and management C Employees and their representatives D Customers and suppliers
4 .Which items best describe an organisation?
A Working together, collective goals, controlled performance B Team work, clear rules, collective goals C Synergy, clear roles, accepted leader D Defined hierarchy, clear objectives, formal rules
5 .Which of the following best describes public sector entities?
A Traded on the stock market B Include charities and NGOs C Owned by the government D Have the objective of influencing government policy
7 .A computer company has identified that there is demand for a lower-cost laptop to be included in its product range. Which two departments would most likely be tasked with achieving this?
A Purchasing, Research and Development B Research and Development, Marketing C Marketing, Manufacturing D Purchasing, Direct service provision
8 .Which elements characterise the concept of “service”?
A varied, tangibility, imperishable B consistency, tangibility, simultaneity C tangibility, inconsistency, simultaneity D variability, simultaneity, perishability
9 .1.6 “Marketing is a process which identifies, anticipates and satisfies customer needs profitably.”Is this statement True or False?
A True B False
10 .1.7 The main decision under “place” a marketing manager has to take when reviewing the marketing mix is whether to sell directly or indirectly to customers. Is this statement True or False?
A True B False
