1.6 “Marketing is a process which identifies, anticipates and satisfies customer needs profitably.”Is this statement True or False?
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1 .Which items best describe an organisation?
A Working together, collective goals, controlled performance B Team work, clear rules, collective goals C Synergy, clear roles, accepted leader D Defined hierarchy, clear objectives, formal rules
2 .Which of the following best describes public sector entities?
A Traded on the stock market B Include charities and NGOs C Owned by the government D Have the objective of influencing government policy
3 .A cooperative (collective) would be characterised as ________, while Microsoft would be a ________ company.Which words correctly complete this sentence?
A a not-for-profit organisation, public sector B a charity, profit driven C meeting the needs of its members, publicly traded D an NGO, listed
4 .A computer company has identified that there is demand for a lower-cost laptop to be included in its product range. Which two departments would most likely be tasked with achieving this?
A Purchasing, Research and Development B Research and Development, Marketing C Marketing, Manufacturing D Purchasing, Direct service provision
5 .Which elements characterise the concept of “service”?
A varied, tangibility, imperishable B consistency, tangibility, simultaneity C tangibility, inconsistency, simultaneity D variability, simultaneity, perishability
7 .1.7 The main decision under “place” a marketing manager has to take when reviewing the marketing mix is whether to sell directly or indirectly to customers. Is this statement True or False?
A True B False
8 .What are the elements of the purchasing mix?
A Price, quality, promotion, place B Promotion, price, distribution, place C Quantity, quality, price, delivery D Quantity, quality, place, delivery
9 .According to Professor Kotler, the key elements of a marketing concept are: _______ , _______, ________ , ________ and ________.Which five words, in correct order, complete this sentence?
A needs, demands, wants, value and satisfaction B meeting customer needs, gaining competitive advantage, products, transactions and relationships C quality, quantity, price, markets and products D needs, products, value, exchange and markets
10 .Your company is providing accountancy services for SMEs. You are heavily dependent on your employees.Which three Ps do you have to add to the ordinary four Ps of the marketing mix?
A Productivity, processes and physical evidence B Production, processes and physical evidence C People, processes and physical evidence D People, processes and procurement
