1.11 “Segmentation of a market has to do with dividing the market into distinct subsets of customers in order to be able to target the market with a distinct marketing mix and position yourself accordingly.” Is this statement True or False for the production function?
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A True B False
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A True B False
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A Price, quality, promotion, place B Promotion, price, distribution, place C Quantity, quality, price, delivery D Quantity, quality, place, delivery
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A needs, demands, wants, value and satisfaction B meeting customer needs, gaining competitive advantage, products, transactions and relationships C quality, quantity, price, markets and products D needs, products, value, exchange and markets
5 .Your company is providing accountancy services for SMEs. You are heavily dependent on your employees.Which three Ps do you have to add to the ordinary four Ps of the marketing mix?
A Productivity, processes and physical evidence B Production, processes and physical evidence C People, processes and physical evidence D People, processes and procurement
7 .2011年1月1日，甲公司向乙公司销售商品时应确认（ ）。
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8 .2011年1月2日，甲公司向丁公司销售产品时应确认主营业务收入（ ）元。
A 8000 B 10000 C 40000 D 50000
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A 主营业务收入15000元 B 主营业务成本10400元 C 预计负债1600元 D “应交税费——应交增值税（销项税额）”510元
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A 14790 B 17340 C 31790 D 221340
