Which of the following reports prepared by the finance department would enable the organisation to assess the effectiveness of an increase in expenditure on after sales service?
参考答案(由小熊题库网聘请的专业题库老师提供的解答)
请点击↑↑↑ 查看官方参考答案 按钮
习题解析
请点击 查看官方参考答案 按钮
您可能感兴趣的题目
1 .下列选项中,不属于市场定位策略的是( )。
A 避强定位策略 B 迎头定位策略 C 重新定位策略 D 集中性营销策略
2 .The remuneration committee of RDC Co has prepared a report to the board proposing major changes to the structure of executive remuneration packages. The recommendations include the following:(1) Enhanced bonuses linked to performance over 1–2 years will be paid, linked to performance, with the result that bonuses will now comprise about 80% of “on target earnings”.(2) As the output of individual directors is impossible to measure, the fairest system of remuneration is to reward executive directors with across-the-board increases on an annual basis.(3) A significant proportion of executive pay will be made up of shares in the company, which will be allotted subject to the achievement of objectives over a rolling five year period.(4) Acknowledging the contribution of all board members, share options will be made available to all executive and non-executive directors.(5) As the company pays its executives less than its main competitors, basic pay and fringe benefits will be increased with immediate effect, which means that the average director’s remuneration will be made up of approximately 50% “on target earnings”.Which of the above recommendations are consistent with best practices in corporate governance in respect of remuneration of directors?
A 1 and 4 B 2 and 3 C 3 and 4 D 3 and 5
3 .产品的三个层次中,( )是指产品向消费者或用户提供的基础效用或利益。
A 核心产品 B 有形产品 C 附加产品 D 扩展产品
4 .The board of directors of TBF Co has decided to establish an audit committee for the first time. The committee will be made up of three independent non-executive directors. As the company has six non-executive directors, three will serve on the committee in the first yearand the other three will then serve for the next year. Of the six non-executive directors, only one has a comprehensive knowledge of financial operations.The committee will meet every two months. One of the non-executive directors will also serve as the chairman of the company for the next year and it has been decided that he will also be the chairman of the audit committee for this period.According to best practice in corporate governance, which of the following statements is correct in relation to the above arrangements?
A It is inappropriate for the chairman of the company to be chairman of the audit committee at the same time B Whilst the audit committee should be made up of a majority of non-executive directors, it is undesirable that there will be no executive directors serving on it C The audit committee will n...
5 .产品线中每种产品有多少花色品种、规格等称为产品组合的( )。
A 宽度 B 长度 C 深度 D 关联度
7 .购买化妆品的消费者买到的并不仅仅是化妆品的物理化学属性及其实体,还买到了美容或滋养皮肤、青春健康的希望,从产品的层次角度,这体现的是( )。
A 扩展产品 B 附加产品 C 有形产品 D 核心产品
8 .Jens has prepared a report detailing the sales, revenues and costs attributable to his company’s products, broken down by cities, towns and regions, for the last 12 quarters. He already has figures for the estimated total market size for the same period. The company sells fast moving consumer goods and adopts an undifferentiated marketing strategy.Jens’ report will enable the marketing department to complete which of the following?
A Carrying out a comprehensive analysis of the marketing environment B Analysing buyer behaviour according to product features and benefits C Identifying the position of the products on the product lifecycle D Understanding which promotional methods have been most effective
9 .消费者购买到产品的同时,也得到了免费送货、免费安装、修理维护等,这些属于产品层次中的( )。
A 核心产品 B 形式产品 C 有形产品 D 扩展产品
10 .产品组合中所包含的产品项目的总数称为产品组合的( )。
A 宽度 B 长度 C 深度 D 关联度
