Jens has prepared a report detailing the sales, revenues and costs attributable to his company’s products, broken down by cities, towns and regions, for the last 12 quarters. He already has figures for the estimated total market size for the same period. The company sells fast moving consumer goods and adopts an undifferentiated marketing strategy.Jens’ report will enable the marketing department to complete which of the following?
参考答案(由小熊题库网聘请的专业题库老师提供的解答)
请点击↑↑↑ 查看官方参考答案 按钮
习题解析
请点击 查看官方参考答案 按钮
您可能感兴趣的题目
1 .产品的三个层次中，（ ）是指产品向消费者或用户提供的基础效用或利益。
A 核心产品 B 有形产品 C 附加产品 D 扩展产品
2 .The board of directors of TBF Co has decided to establish an audit committee for the first time. The committee will be made up of three independent non-executive directors. As the company has six non-executive directors, three will serve on the committee in the first yearand the other three will then serve for the next year. Of the six non-executive directors, only one has a comprehensive knowledge of financial operations.The committee will meet every two months. One of the non-executive directors will also serve as the chairman of the company for the next year and it has been decided that he will also be the chairman of the audit committee for this period.According to best practice in corporate governance, which of the following statements is correct in relation to the above arrangements?
A It is inappropriate for the chairman of the company to be chairman of the audit committee at the same time B Whilst the audit committee should be made up of a majority of non-executive directors, it is undesirable that there will be no executive directors serving on it C The audit committee will n...
3 .产品线中每种产品有多少花色品种、规格等称为产品组合的（ ）。
A 宽度 B 长度 C 深度 D 关联度
4 .Which of the following reports prepared by the finance department would enable the organisation to assess the effectiveness of an increase in expenditure on after sales service?
A Costs of defects reworked or written off due to failures in quality control B Revenues from cross-selling activities focused on existing customers C Costs of servicing, repairing and running vehicles driven by customer-facing engineers D Revenues from sales of imperfect inventory and returned good...
5 .购买化妆品的消费者买到的并不仅仅是化妆品的物理化学属性及其实体，还买到了美容或滋养皮肤、青春健康的希望，从产品的层次角度，这体现的是（ ）。
A 扩展产品 B 附加产品 C 有形产品 D 核心产品
7 .消费者购买到产品的同时，也得到了免费送货、免费安装、修理维护等，这些属于产品层次中的（ ）。
A 核心产品 B 形式产品 C 有形产品 D 扩展产品
8 .产品组合中所包含的产品项目的总数称为产品组合的（ ）。
A 宽度 B 长度 C 深度 D 关联度
9 .强调把现代科学技术应用到生产过程中去的产品组合策略是（ ）。
A 扩大产品组合策略 B 缩减产品组合策略 C 产品线延伸策略 D 产品线现代化策略
10 .某产品试制成功后投放到市场，由于消费者对产品不了解，销售额增长缓慢，生产成本较高，且销售费用较高，因此企业经营利润微弱甚至亏损。从生命周期看，该产品处于（ ）。
A 介绍期 B 成长期 C 成熟期 D 衰退期
