Which of the following is a characteristic of a team but not of a group?
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1 .企业通过市场调研，根据顾客对产品或服务不同的需要和欲望，不同的购买行为与购买习惯，把某产品的整体市场分割成需求不同的若干个市场的过程称为（ ）。
A 市场细分 B 目标市场 C 市场定位 D 市场调查
2 .Which of the following principles is usually recommended for inclusion in legislation on data protection?
A The data user should provide the data subject with regular and detailed information on the data held B All personal data held by data users should be updated by checking this data with the subject at regular intervals C All personal data held by data users should be adequate for the purposes of th...
3 .美国西部人爱喝味道较浓的咖啡，东部人爱喝味道清淡的咖啡，通用食品公司因而在两地推销不同味道的咖啡，这种市场细分的变量属于（ ）。
A 人口变量 B 行为变量 C 心理变量 D 地理变量
4 .DEF Co has decided to include in each customer’s account number a check digit which will have an arithmetical relationship to other digits in the account number.This is an example of which of the following types of control?
A Input control B Back-up control C Output control D Contingency control
5 .市场细分的基础是（ ）。
A 产品本身的同质性 B 产品本身的差异性 C 消费需求的同质性 D 消费需求的差异性
7 .目标市场的策略中，降低了营销成本，节省了促销费用，但长期使用会导致一部分需求得不到满足的营销策略是（ ）。
A 无差异性营销策略 B 分散性营销策略 C 整体性营销策略 D 集中性营销策略
8 .Eatkleen is a pressure group that seeks to encourage food producers to eliminate harmful preservatives from food and make the public aware of the potential dangers of these additives.Frustrated with the government’s explicit policy not to act on this in the near future, Eatkleen is campaigning for consumers to boycott certain products.What combination of environmental factors is Eatkleen bringing to bear on food producers?
A Political and social B Social and economic C Political and technological D Economic and technological
9 .通过市场细分，被企业选中，并决定以企业的营销活动去满足其需求的一个或几个细分市场称为（ ）。
A 市场细分 B 目标市场 C 市场定位 D 市场调研
10 .The preparation and filing of accounts by limited companies each year is required by which of the following?
A Codes of corporate governance B National legislation C International Accounting Standards
