通过市场细分，被企业选中，并决定以企业的营销活动去满足其需求的一个或几个细分市场称为（ ）。
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1 .DEF Co has decided to include in each customer’s account number a check digit which will have an arithmetical relationship to other digits in the account number.This is an example of which of the following types of control?
A Input control B Back-up control C Output control D Contingency control
2 .市场细分的基础是（ ）。
A 产品本身的同质性 B 产品本身的差异性 C 消费需求的同质性 D 消费需求的差异性
3 .Which of the following is a characteristic of a team but not of a group?
A The sense of identity brought about by common objectives B The bonding and loyalty of the members to one another C The emergence of one particular individual as a leader D The organisation of work through strictly formal processes
4 .目标市场的策略中，降低了营销成本，节省了促销费用，但长期使用会导致一部分需求得不到满足的营销策略是（ ）。
A 无差异性营销策略 B 分散性营销策略 C 整体性营销策略 D 集中性营销策略
5 .Eatkleen is a pressure group that seeks to encourage food producers to eliminate harmful preservatives from food and make the public aware of the potential dangers of these additives.Frustrated with the government’s explicit policy not to act on this in the near future, Eatkleen is campaigning for consumers to boycott certain products.What combination of environmental factors is Eatkleen bringing to bear on food producers?
A Political and social B Social and economic C Political and technological D Economic and technological
7 .The preparation and filing of accounts by limited companies each year is required by which of the following?
A Codes of corporate governance B National legislation C International Accounting Standards
8 .目标市场营销策略中，（ ）有利于企业在市场上追求局部优势，但由于目标市场比较单一和窄小，企业如果无法随机应变，就有可能造成巨大的损失。
A 无差异营销策略 B 差异性营销策略 C 集中性营销策略 D 品牌提升策略
9 .Grant is a member of a project team. His colleagues in the team rely on him to read and check complex project documentation. Grant has a keen eye for detail and often identifies minor details in documents that others miss but may be of significance. Despite this diligent approach, Grant always meets his deadlines. However, Some of Grant’s colleagues feel frustrated when he refuses to involve others. He can hold up progress as he will not agree to the team signing off project documents until all of his concerns are fully discussed.According to Belbin’s team roles theory, Grant is an example of which of the following?
A Implementer B Completer-finisher C Monitor-evaluator D Shaper
10 .企业的目标市场无论是从市场或是从产品角度，都是集中于一个细分市场，这种目标市场模式为（ ）。
A 产品/市场集中化 B 产品专业化 C 市场专业化 D 选择性专业化
