美国西部人爱喝味道较浓的咖啡,东部人爱喝味道清淡的咖啡,通用食品公司因而在两地推销不同味道的咖啡,这种市场细分的变量属于( )。
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A Differentiating the technical features of products from those of competitors B Calculating the maximum discounts that sales personnel are permitted to offer C Targeting sales efforts towards the most appropriate socio-economic groups D Determining production bonuses to be paid
4 .企业通过市场调研,根据顾客对产品或服务不同的需要和欲望,不同的购买行为与购买习惯,把某产品的整体市场分割成需求不同的若干个市场的过程称为( )。
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5 .Which of the following principles is usually recommended for inclusion in legislation on data protection?
A The data user should provide the data subject with regular and detailed information on the data held B All personal data held by data users should be updated by checking this data with the subject at regular intervals C All personal data held by data users should be adequate for the purposes of th...
7 .DEF Co has decided to include in each customer’s account number a check digit which will have an arithmetical relationship to other digits in the account number.This is an example of which of the following types of control?
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8 .市场细分的基础是( )。
A 产品本身的同质性 B 产品本身的差异性 C 消费需求的同质性 D 消费需求的差异性
9 .Which of the following is a characteristic of a team but not of a group?
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10 .目标市场的策略中,降低了营销成本,节省了促销费用,但长期使用会导致一部分需求得不到满足的营销策略是( )。
A 无差异性营销策略 B 分散性营销策略 C 整体性营销策略 D 集中性营销策略
