The underlined phrase “these people” in paragraph 4 refers to the ones who _____.
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3 .By citing the book The Tipping Point, the author intends to _____.
A analyze the consequences of social epidemics B discuss influentials’ function in spreading ideas C exemplify people’s intuitive response to social epidemics D describe the essential characteristics of influentials.
4 .The author suggests that the “two-step-flow theory” _____.
A serves as a solution to marketing problems B has helped explain certain prevalent trends C has won support from influentials D requires solid evidence for its validity
5 .What the researchers have observed recently shows that _____.
A the power of influence goes with social interactions B interpersonal links can be enhanced through the media C influentials have more channels to reach the public D most celebrities enjoy wide media attention
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A 16.67% B 17.5% C 18% D 18.75%
8 .What is the essential element in the dynamics of social influence?
A The eagerness to be accepted B The impulse to influence others C The readiness to be influenced D The inclination to rely on others
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10 .The emergence of the Net has _____.
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