Which of the following best describes marketing?
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1 .Lines of authority, communication and reporting lines are shown within an_________ ?
A Management chart B Control flowchart C Systems chart D Organisational chart
2 .What form of organisation is best described by “a dynamic set of personal relationships, social networks, communities of common interest and emotional sources of motivation”?
A Entrepreneurial B Flat C Informal D Decentralised
3 .An organisation is currently analysing, researching, designing and writing scripts for TV advertising of its products. This is the first time it is using this form of media. At what level are these activities?
A Tactical B Strategic C Formal D Operational
4 .Which of the following stakeholder groupings will be classified as connected?
A Directors, managers, shareholders B Shareholders, suppliers, unions C Governments, customers, auditors D Directors, employees, unions
5 .An ice-hockey club, as any other entity, has many stakeholder groups and interests. One such grouping includes the club’s employees, players, coaches and the players’ agents. In general, how should the club’s directors treat this stakeholder group?
A As key players. B Kept satisfied. C Largely ignored D Kept informed
7 .Which of the following contains three of the identified Boston Consulting Group (BCG) marketing matrix elements?
A Dog, cash cow, star child B Cat, problem cow, star C Cash cow, problem child, black hole D Dog, cash cow, problem child
8 .Within many societies individuals are expected to look after themselves and/or their immediate families. In others, individuals live in extended family groups which offer protection in exchange for unquestioning loyalty. Which of Hofstede’s primary dimensions of national culture considers such societies?
A Individualism B Power distance C Masculinity D Long term orientation
9 .Which of the following best completes the definition “Corporate Governance is ……….”?
A The way in which business are governed B The system by which business are incorporated C The way in which business are directed and controlled D The relationship between a business and its stakeholders
10 .Which of the following are elements of an assurance service?(i) Responsible party(ii) Directors(iii) Practitioners(iv) Subject matter(v) Secondary users(vi) Government(vii) IFAC
A (i), (iii), (iv) B (ii), (iii), (v) C (i), (iv), (vii) D (iii), (vi), (vii)
