[单选题]
The directors of a firm are discussing the introduction of a code of ethics. The creativedirector will support the introduction of a code so long as it can be demonstrated that it willlead to increased profits. One of the non-executive directors pointed out that having the codewould identify the company as having ethical principles and that it was the right thing to do,regardless of the outcome.Which ethical theories are being applied by the creative director and non-executivedirector (in that order)?
A .normative, instrumental
B .deontological, teleological
C .teleological, deontological
D .instrumental, normative
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