An international quality car manufacturer that prides itself on innovative design offers each ofits customers the opportunity for a custom fit car seat (referred to by the company as a “gloveseat”) which they believe makes them “stand out from the crowd”. This entails the customervisiting a show room and sitting in a design module of their car’s interior. Sensors measurethe driver’s body and best driving position. The same process can be applied for up to threeother drivers (e.g. wife, husband, children, dog). When delivered, the car’s seat “fits like aglove” and can be re-engineered at any time to take into account changes in the driver’s body.By entering a PIN, the car seat will automatically adjust to fit the posture of the new driver.What form of technological competitive strategic advantage is the car manufactureraiming to achieve?
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